For the past couple of years or so, Apple Computer Inc has been running a series of ads dubbed ‘I’m a PC, I’m a Mac’, that started out funny, and have quickly devolved into a series of errors, FUD, innuendos, and lies about Windows.

Through it all, Microsoft stood meekly on the sidelines, doing nothing, seemingly totally befuddled by the machinations of Steve Jobs. Alarmingly, the so-called ‘Rapid Response’ teams charged with protecting Microsoft the brand, did exactly the opposite of what their moniker described: nothing happened.

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(This is a reprint of the The SmallBizVista.com Editorial from the July 2008 issue of The Interlocutor)