One of the greatest shows out there for a long time, was The Twilight Zone. Crazy stuff happening that you could sorta explain, and mostly couldn’t.

Fast forward to today, and you have TomTom selling an iPhone GPS application for $100.

Yes, it’s the reality distortion field that is any of Apple’s market segments.

That is true: a hundie for an app that uses the internal, aka free, GPS the phone already has.

Normally, I wouldn’t be bothered, since Apple has a way of making their cattle fans think everything they do is the sh*t.

However, I am in the process of transitioning Wifey from Windows Mobile to the iPhone – a task that has not occurred because I doubt I can interact seriously with a drone whose job title and description is ‘Genius’.

Am I to understand that despite the fact that there are several standalone GPS devices costing $99 or less at mega-mart, there is something so gooood about the TomTom unit that those people think the Apple herd would just cough up $100 for their stuff?

It’s a hundred dollars, for goodness sakes!

This situation should serve notice to the yobs on the Windows Live/Bing Mobile team: there is a sucker born everyday. All they need to do is spiff up the Bing Search for Mobile to include better video cues, add voice prompts, intro it at $0.00, and watch their market share explode.

Then again, knowing the malleability of the target audience, maybe Bing should price the software at $101, for those arrivistes only look at prices, and the higher the cost, the better they feel it must be.

Way to go, TomTom!

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