A startup has created chips that would allow for instant gadget upgrades, extending the life of favored devices, and creating great loyalty.

How?

The new chips—made by a startup called Tabula—are a cheaper, more powerful competitor to an existing type of reprogrammable chip known as a field programmable gate array (FPGA). FPGAs are sometimes shipped in finished devices when that is cheaper than building a new chip from scratch—usually things that are expensive and sell in low volumes such as CT scanners. More commonly, FPGAs simply provide a way to prototype a design before making a conventional fixed microchip.

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