Just like I did with my 2011 To Follow List, I have created a Must Follow list for 2012.

Unlike my general follows, and the Top List, this list is made up of people, products, and companies that I find most interesting. It is a global list composed of analysts, writers, marketers, PR professionals, and of course some friends, most of whom I have never met, as they say, IRL (In Real Life).

Everyone on the list is top-notch, and impressively so. I would even pay to follow them!

The list is dynamic, manually curated by me personally, and will expand or contract as I see fit.

The list is here