Apple Moves to Owning More of Apple Pay Customer Experience
Headline:
Apple, Goldman Plan ‘Buy Now, Pay Later’ Service
My take:
Children,
This lesson is titled, "Owning the Customer".
By owning ALL aspects of the customer purchase experience, Apple becomes privy to a more granular insight into Apple-devices customer needs, wants, and aspirations leading to more Apple devices and services.
Genius!
In one fell swoop, Apple would be able to keep control, and indeed all aspects of owning the customer purchase experience, start and continue to glean valuable customer data, monetize that as a new service, use that same data to develop new products and services, and best of all, keep new entrants at bay!
Additionally, because Apple already has an existing relationship with the customer, via Apple ID, it raises the bar for new entrants and for even existing apps when it comes to customer acquisition.
Apple Pay is baked into iOS, MacOS, and iPadOS, remember?
Meanwhile, customer retention for Apple is as easy as releasing a new product.
A veritable masterstroke, this is, Padawans.
© 2002 – 2021, John Obeto II for Blackground Media Unlimited