Of course Twitter isn't a tech firm
This is pretty much why MElon bought Twitter: to use it as a bullhorn to shill TSLA to new heights before the thundering herd of new entrants evaporate his incumbency in EVs.
However, like Fat (Orange) Nixon, MElon does not have adequate self control, and his coterie of bootlickers could not, or would not tell him "No mas, no mas!"
*MElon = Elon Musk