While is is not like me to give props to the loops at #1, Infinite Loop, in Cupertino, I have to give them mungo props for having an impressive connection to their consumers.

Take the upgrade price for the recently-released Mac OS X, known as Snow Leper: $30 USD.

That is it.

$30.

Not a misprint.

They (Apple) probably still have their family pack too.

Contrast that with the nonsense coming out of Microsoft, where you have to be a financial contortionist to understand what you are upgrading from or what you can upgrade to. Or not.

I applaud Apple on this, and wonder if Microsoft could learn yet another consumer marketing and sales lesson here.

Based on the upgrade prices for the two products, which one do you see on a faster upgrade (not new sales) trajectory?

Yeah, me too!

BTW, I have always given props to Apple for their OS pricing. Not rocket science…

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