What is a zoo-nie?

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At Costco the yesterday, I heard a droid try to help a customer looking at MP3 players.

This is a Zoo-Nie (Zoo-ney?)

I totally cracked up!

Funny enough, the droid steered the customer away from an iPod to the Zune, but ran out of good things to say about Zune other than it was the new thing this Christmas.

I proceeded to help out, starting with the name.

BTW, customer bought the Zune in black.