This product line is aimed squarely at small and medium businesses.
From the announcement:
HP ProCurve 1810G Series
Improved administrative productivity with the HP ProCurve 1810G Switch Series. This series provides affordable gigabit connectivity that can be configured and maintained without a large or specialized staff. It offer customers flexible deployment options such as a fan-less design for silent operation, mounting options for easy deployment in any location and network security capabilities for protection against denial-of-service attacks. The eight-port model also features a Power-over-Ethernet option for connectivity in locations without readily available power sources. The series also is supported by the ProCurve Lifetime Warranty(5) to help customers better manage their overall networking expenses by providing value and choice for their business applications.
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