Mobile ESPN (officially) bit the dust today.
What a shame?
For a while now, there were rumors of the device/service from ESPN, acting as a MVNO, but remained just rumors, as actual sightings of either the device or users were as rare as sightings of Coelecanths or live oarfish. Despite all the ads on the ABC/ESPN/Disney Networks.
Now comes the news that Disney has decided to pull the plug.
Why?
Just because ot cost them $2,666.67 for each of their estimated 30,000 users?
At that rate, the cost of 1-million customers would be well over $2.6-billion.
I guess that is why the adults came in to staunch the bleeding.
Brand extension my a$$.